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<br>By Alexis Akwagyiram and Didi Akinyelure<br> |
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<br>LAGOS, June 25 (Reuters) - Online [sports betting](https://uptoscreen.com/read-blog/74278_sweepstakes-casino-controversy-and-celebrities-039-all-important-role.html) wagering is growing in soccer-mad Nigeria mostly thanks to payment systems established by homegrown technology firms that are starting to make online services more practical.<br> |
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<br>For many years, mobile payments failed to remove in Nigeria as they have in countries such as Kenya, where Safaricom's M-Pesa cash transfers have actually fostered a culture of cashless payments.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG) |
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<br>Fear of electronic fraud and sluggish web speeds have held Nigerian online customers back but [sports betting](https://accc.rcec.sinica.edu.tw/mediawiki/index.php?title=User:DortheaE34) companies states the new, fast digital payment systems underpinning their websites are altering mindsets towards online deals.<br> |
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<br>"We have seen substantial growth in the number of payment services that are offered. All that is definitely changing the video gaming space," said Seun Anibaba, CEO of Lagos State Lotteries Board, video gaming regulator in Nigeria's business capital.<br> |
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<br>"The operators will choose whoever is much faster, whoever can connect to their platform with less concerns and problems," he stated, including that taxes from [sports betting](https://si-sudagro.net/cdc-hiruak/index.php?qa=153577&qa_1=fantasy-betting-development-companies-sports-developers) in Lagos State rose 30 percent to 40 percent in 2017 from 2016.<br> |
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<br>That growth has been matched by a rise in web payments, according to data from the Nigeria Inter-Bank Settlement System (NIBSS), which is owned by the central bank and licensed banks.<br> |
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<br>In 2016, there were 14 million web payments worth a total 132 billion naira ($420 million). Transactions leapt to 29 million worth 185 billion in 2017 and in the first quarter of 2018 there were almost 10 million worth 61 billion.<br> |
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<br>With a young population of nearly 190 million, increasing smart phone use and falling information costs, Nigeria has long been seen as a terrific chance for online businesses - once customers feel [comfortable](https://youfurry.com/read-blog/37829_the-history-of-the-nfl-and-how-to-bet-on-it.html) with electronic payments.<br> |
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<br>Online [gambling companies](http://wiki.faramirfiction.com/index.php?title=User:KassandraODonova) state that is occurring, though reaching the 10s of millions of Nigerians without access to banking services remains a difficulty for pure online merchants.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>British online [sports betting](https://younivix.com/read-blog/29902_the-ins-and-outs-of-betting-on-the-nfl-draft.html) firm Betway opened its first African company in Kenya in 2015, followed by Uganda, Ghana and South Africa. It introduced in Nigeria in January.<br> |
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<br>"There is a steady shift to online now, that is where the industry is going," Betway's Nigeria supervisor Lere Awokoya stated.<br> |
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<br>"The development in the number of fintechs, and the federal government as an enabler, has actually helped the business to flourish. These technological shifts motivated Betway to start running in Nigeria," he said.<br> |
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<br>FINTECH COMPETITION<br> |
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<br>[sports betting](https://accc.rcec.sinica.edu.tw/mediawiki/index.php?title=User:HildegardeEmmett) firms capitalizing the [soccer frenzy](https://redmonde.es/read-blog/117_how-to-play-bet9ja-online.html) whipped up by Nigeria's participation worldwide Cup state they are [discovering](https://africasfaces.com/read-blog/5842_why-every-cricket-fan-need-to-try-the-all-cricket-id-gaming-platform.html) the payment systems created by regional start-ups such as Paystack are showing popular online.<br> |
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<br>Paystack and another local start-up Flutterwave, both established in 2016, are supplying competition for Nigeria's Interswitch which was set up in 2002 and was the main platform used by companies running in [Nigeria](https://friendspo.com/read-blog/28364_how-fantasy-betting-app-development-companies-and-sports-developers.html).<br> |
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<br>"We added Paystack as one of our payment choices without any excitement, without revealing to our clients, and within a month it soared to the top most used payment option on the website," said Akin Alabi, creator of NairabBET.<br> |
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<br>He stated NairaBET, the nation's 2nd biggest wagering firm, now had 2 million regular consumers on its site, up from 500,000 in 2013, and Paystack remained the most popular payment alternative given that it was [included](https://wolvesbaneuo.com/wiki/index.php/User:LorriRadford78) in late 2017.<br> |
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<br>Paystack was set up by two Nigerian computer technology graduates, Shola Akinlade and Ezra Olubi, who got early phase funding in Silicon [Valley's Y-Combinator](https://genzkenya.co.ke/read-blog/106_sports-minister-tracey-crouch-resigns-over-039-hold-up-039-to-betting-crackdown.html) .<br> |
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<br>In December 2016, it raised $1.3 million from investors including China's Tencent and Comcast Ventures in the United States.<br> |
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<br>Paystack, based in the frenetic Ikeja district of Lagos, said the number of monthly deals it [processed increased](https://18plus.fun/read-blog/17_the-ins-and-outs-of-betting-on-the-nfl-draft.html) from about 8,000 in early 2016 to more than 900,000 as of June 2018.<br> |
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<br>"In early 2016 we were processing about $3,000 a month. Today we process well over $11 million every month," stated Emmanuel Quartey, Paystack's head of development.<br> |
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<br>He stated an ecosystem of developers had actually emerged around Paystack, developing software to incorporate the [platform](https://farmwoo.com/read-blog/9557_enhance-your-business-opportunities-with-efficient-sports-apps.html) into sites. "We have actually seen a growth because community and they have carried us along," stated Quartey.<br> |
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<br>Paystack stated it enables payments for a number of [wagering firms](https://projectblueberryserver.com/index.php/User:OYSPiper1287) but also a wide [variety](https://tartar.app/read-blog/1673_for-sports-gambling-to-be-legalised.html) of businesses, from utility services to transport business to insurer Axa Mansard.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>Flutterwave, co-founded by Nigerian business owner Iyinoluwa Aboyeji, is likewise backed by the Y-Combinator program along with endeavor capitalists Greycroft Partners and Green Visor Capital and the Omidyar Network. It raised $10 million in 2015.<br> |
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<br>FOREIGN INVESTMENT<br> |
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<br>Shifts in Nigeria's payment culture have actually accompanied the [arrival](https://profesional.id/read-blog/113_compare-amp-review-oddsjet-de.html) of foreign financiers hoping to take advantage of [sports betting](https://truthbook.social/read-blog/8351_score-big-wins-how-sports-betting-software-drives-growth-and-engagement.html) [wagering](http://www.engel-und-waisen.de/index.php/Benutzer:JennaGetty6737).<br> |
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<br>Industry professionals say the sector creates about $1 billion a year and is most likely to grow faster than in South Africa and Kenya where the company is more established.<br> |
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<br>Russia's 1XBet and Slovakia's DOXXbet have actually both set up in Nigeria in the last two years while Italy's Goldbet led the pattern, taking a 50 percent stake in market leader Bet9ja when the Nigerian company launched in 2015.<br> |
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<br>NairaBET's Alabi stated its sales were split in between shops and online however the ease of electronic payments, cost of running shops and capability for clients to avoid the preconception of [sports betting](https://disgaeawiki.info/index.php/User:Alexander1270) in public indicated [online transactions](https://gayplatform.de/read-blog/3522_enhance-your-business-opportunities-with-efficient-sports-apps.html) would grow.<br> |
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<br>But in spite of advances in digital payments, [Kunle Soname](https://www.drawlfest.com/read-blog/12519_for-sports-gambling-to-be-legalised.html) - chairman and co-founder of Bet9ja - stated it was crucial to have a shop network, not least due to the fact that lots of customers still stay unwilling to spend online.<br> |
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<br>He said the business, with about 60 percent of Nigeria's [sports betting](https://nuo18.lt/read-blog/68946_how-to-play-bet9ja-online.html) wagering market, had an extensive network. Nigerian [sports betting](https://www.yewiki.org/User:DrewRayford) shops typically serve as social hubs where customers can enjoy soccer free of charge while placing bets.<br> |
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<br>At a BetKing hall deep inside the busy Oshodi market in Lagos, dozens of soccer fans gathered to watch Nigeria's final heat up video game before the World Cup.<br> |
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<br>Richard Onuka, a factory worker who earns 25,000 naira a month, was focused on a television screen inside. He said he started [sports betting](https://we2chat.net/read-blog/26447_enhance-your-business-opportunities-with-efficient-sports-apps.html) 3 months earlier and bets as much as 1,000 naira a day.<br> |
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<br>"Since I have actually been playing I have actually not won anything but I think that a person day I will win," said Onuka. ($1 = 314.5000 naira) (Reporting by Alexis Akwagyiram and Didi Akinyelure in Lagos |